Posted by: joshtoro | August 6, 2008

Phil & the Jittery Joes Tasting Room

Phil had the idea of turning a corner of the coffee roasting warehouse into a Tasting Room
Phil had the idea of turning a corner of the coffee roasting warehouse into a Tasting Room

Phil sits behind his counter ready to serve the FRESHEST coffee in town

Phil sits behind his counter ready to serve the FRESHEST coffee in town

This is where I will post the sample journal entry I used for my Kiva Fellows application.  It will be so much better than this place-holder entry that you’ll be wanting to refresh this webpage every two minutes just so you can read it again.

It will talk about how Phil had this great idea of turning an unused corner of the Jittery Joes Roasting Company into a coffeehouse that serves coffee straight from the roaster.  His idea turned into a business last year and has been a steady success since day one.  Avid coffeedrinkers were already coming to visit the warehouse to observe the local coffee roaster while the Jittery Joes cycling team often stopped by after practices to visit their main sponsor.  Having a natural base of frequent customers who drank a lot of coffee assured him of success.  His business savvy also shone through when he let real estate agents for a new condominium development use a table in his store as an office and staging area for potential new tenants.  This strategy introduced his story to hundreds of new people who will soon live less than a block away from his store.  Phil temps as an apprentice roaster for Jittery Joes and this relationship allows him to buy only the coffee he sells.  The rest of the freshly roasted coffee is packaged for wholesale.  The new condominium development, Jittery Joes coffee’s expanding reach in the Southeast (they just got picked up by WholeFoods), and most importantly, Phil’ business acumen make the Jittery Joes Tasting Room sure to become an entrepreneur success story.

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